Post Date: October 4th, 2017

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Today’s guest on Winning Teams is John Rossman, author of The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company.

This is the first of 2 interviews with John, the second one will be published next week.

In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world’s largest internet retailer, with a focus on the 14 leadership principles that have guided and shaped its decisions and its distinctive leadership culture.

An Amazon insider, John was responsible for launching the third party selling business which today represents over 50% of all Amazon business.  John is a renowned expert on digital disruption and helping his clients build and execute new business models.

John Rossman is a Managing Director at Alvarez & Marsal Business Consulting in Seattle, Washington.

In this  first interview, John provides fascinating insights into a number of the 14 principles that have made Amazon into what it is today, and they include:

  • The importance of good metrics and SLA’s
  • Obsessing over the Customer
  • Taking ownership of your own dependencies, a principle that helps Amazon leaders hold each other accountable

This interview is packed with fascinating insights into what makes Amazon stand out – not the least of which is how John had to go through 23 interviews before he was hired, so this book is perfect for anybody who wants to prepare for an interview at Amazon!

Every organization has “values” and “mission statements.” Most companies even post these on the walls and post them on their website. The difference is Amazon’s obsessive adherence to their principles which is, in effect, the DNA of the organisation.

Listening to John Rossman is a fascinating insight into one of the worlds most successful organisations, and he delivers a ton of great messages to all who lead and manage people.

The book that John says had a huge impact on his career is Peter Drucker’s The Effective Executive.

His daily routine is based on the “early to bed, early to rise” principle where he gets up every day at 4.30am to complete his workout which he says is foundational to his day.

John is giving away a free sample chapter of his book and a poster with the visuals of the 14 Amazon Leadership Principles and you can download at

You can connect with John at

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Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t
like –the editing, the uploading etc. He is a gem and can be contacted at

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